Pure

Perfect for modern interiors, this cool, clean white makes a crisp contrast with strong colours. Please note: this pure white has the least covering power of all the colours so may require more than one coat or is best applied over a coat of Country Grey.

This product is not available to buy on our website in your country.

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1 litre is enough to cover approximately 13 square metres. After painting, seal indoor furniture with Chalk Paint® Wax. On floors, seal with Chalk Paint® Lacquer. Take a look at our Tips & Techniques section for more information and to help you get started.

Click here for our Chalk Paint® Fact Sheet.

Click here for our Chalk Paint® Coverage Guide.

Click here for our colour card, which uses real paint swatches to give you an accurate colour sample.

Available in 120ml and 1 litre tins.

Please note that colours will vary depending on screen settings. We cannot guarantee that paint colours will exactly match the colour you see on screen. If you are in doubt, please order a colour card or sample pot first.

Paint swatch of French Linen Chalk Paint® furniture paint by Annie Sloan, a cool neutral khaki grey beige
French Linen
Paint swatch of Graphite Chalk Paint® furniture paint by Annie Sloan, a soft charcoal grey black
Graphite
Paint Swatch of Athenian Black Chalk Paint® furniture paint by Annie Sloan, a true black
Athenian Black
Paint swatch of Napoleonic Blue Chalk Paint® furniture paint by Annie Sloan, a rich deep cobalt blue
Napoleonic Blue
Tacit in Graphite fabric by Annie Sloan
Tacit in Graphite
Dulcet in Old White fabric by Annie Sloan
Dulcet in Old White

“All of my paints are hard-wearing, beautifully pigmented, simple to use and perfect for everyday life.”

  • # Great Coverage
  • # Minimal Preparation
  • # Highly Pigmented
  • # Most Surfaces
Bureau painted with Chalk Paint by Annie Sloan in Pure and Oxford Navy
Pair with

Oxford Navy

View Oxford Navy
Paint swatch of Oxford Navy Chalk Paint® furniture paint by Annie Sloan, an inky, traditional navy blue
Side table painted with Chalk Paint® in Oxford Navy, an inky, traditional navy blue against a wall of Country Grey