Bauhaus style living room painted with pink, red and orange Chalk Paint® colours by Annie Sloan

Trade Programme

Apply to our Trade Programme for exclusive discount and special offers.

The Annie Sloan Trade Programme offers professionals a discount on all Annie Sloan products, as well as early access to news and special promotions. If you’re an Interior Designer, Painter & Decorator, Landlord, Architect, Furniture Painter (or any other kind of DIY and home interiors professionals), we invite you to apply to our Trade Programme.

Follow the link below to our application form where you’ll need to supply a few details about you and your business. Just a heads up, if you are applying from the UK, you will need to be VAT registered to be considered. We’ll review your application and if accepted you’ll receive access to our trade discount and perks. T&Cs apply.

Got trade questions?

Got a question about our Trade Programme or products? You can contact us at Alternatively, head to our FAQs page.

Our Trade Programme is only available online, directly through Annie Sloan, in the UK, USA, France, Germany, Poland, Austria, Luxembourg and Belgium. Trade discount cannot be redeemed at Stockist stores. However, we proudly champion independent business so if you currently buy from one of our Stockists, please speak to them directly to see if they can support your business.

"Annie Sloan is my number one go-to for paints. Great colours, great quality and a master class in how to paint the perfect room" Kit Kemp, Interior Designer and founder of Firmdale Hotels
Annie Sloan Wall Paint in Knightsbridge Green Lifestyle Image featuring Chalk Paint Emperor's Silk Shelves

Why Choose Annie Sloan Wall Paint

Annie’s wall paint is simple, straightforward and stunning. Instead of choosing between quality of finish, depth of colour and durability: choose a paint which offers all three.

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Chalk Paint