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Illustration of Annie Sloan sketching

About Annie Sloan

Annie Sloan studied Fine Art for seven years before turning her attention to decorative painting. She is considered a world-leading expert in paint and colour.

Annie Sloan in front a vat of Chalk Paint® in Napoleonic Blue in the Oxford factory

Nobody is better qualified to invent and manufacture Chalk Paint®. Annie’s first book, The Complete Book of Decorative Paint Techniques, was published in 1988. Since then she has published 26 books on paint effects, colour and Interior Design. The invention of Chalk Paint® resulted from a need for a paint which could be used to achieve myriad decorative effects - but that could be applied, left to dry, and waxed in one day to accommodate for Annie’s busy lifestyle as a working mother to three boys. Annie was making and using her own home-made paint for many years whilst writing books and working restoring stately homes in the UK and Europe. In 1990 she partnered with a Belgian factory to produce and sell the paint she had been making on a large scale. It was revolutionary. Chalk Paint® became a global phenomenon and Annie now has over 1,700 Stockists. Chalk Paint® remains the brand with the expertise that you can trust. Annie’s high standards and hard-earned experience as a furniture painter, as an inventor, and as a consumer ensure that Chalk Paint® remains the best way to transform your furniture and your home. Annie uses Chalk Paint® on a daily basis and her exacting requirements guarantee an industry-leading standard.

Annie’s fine-art background and contagious enthusiasm for decorative painting has motivated both home painters and experienced professionals, unlocking countless creative potentials over the last 30 years. Annie Sloan is all about sharing her passion for decorative painting, and inspiring people to be creative and adventurous with her paints and colours.

"Annie Sloan is one of "Britain's most influential female designers."

– The Telegraph (UK)

"Annie Sloan has been a household name in interior design since 1990, when she invented her versatile Chalk Paint." 

– Elle Decoration

"“Annie Sloan, color expert and creator of Chalk Paint."

–Apartment Therapy

Chalk Paint colour mix, reds, blues, whites, purples

Annie’s Background

Annie trained as a fine artist and turned to decorative work after university in the mid 1970s, whilst painting murals in houses as commissions. By 1987, Annie had written the phenomenally successful book The Complete Book of Decorative Paint Techniques, which is considered to be the industry bible on the subject. Unable to find the paints that she wished to work with, Annie used her knowledge of colour, paint, pigments and art history to develop Chalk Paint® in 1990. In 2000, Annie set up a shop in Oxford to showcase Chalk Paint®, run courses, and offer interior design services.

Annie lives and works in Oxford with her husband David, who runs the business with her. Born in Australia to a Scottish father and a Fijian mother, Annie came to England to a farming life in Kent when she was ten years old. With spells in Southern Africa and connections to France, Cuba and the US, Annie feels she has world roots. Annie has three sons and has lived in Oxford for the last twenty five years.

Discover The Range

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