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Annie Sloan has teamed up with Oxfam with her brand new colour, Lem Lem. Every pot of Lem Lem sold will raise vital funds for Oxfam, helping people beat poverty worldwide.
Annie’s inspiration for this colour came from the soft green of the fields of alliums that she saw when visiting Oxfam’s Ethiopian Seed Project earlier this year. The plants are grown by women farmers supported by Oxfam.
The name Lem Lem means ‘to flourish’ in Amharic, the language of Ethiopia. It’s a word that Annie overheard the women farmers say, and thought it was the perfect name for the new colour because it represents hope, just like Oxfam’s Seed Project.
Chalk Paint® in Lem Lem launched on 12th October.
Follow #AnnieSloanAndOxfam to discover the inspiration behind Lem Lem and revisit this page to watch story behind the making of this colour.