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Become a Stockist

We are an expanding international company with a unique business model developed by Annie Sloan, committed to actively supporting independent ‘bricks and mortar’ shops. The Annie Sloan brand name is well recognised and respected both nationally and internationally, which is why our process for selecting Stockists is so rigorous.

What we're looking for

We are always looking to appoint Stockists that are passionate and enthusiastic about painted furniture and interior design. They should run beautiful independent shops specialising in interiors or similar complementary professions. A shop that sells a high proportion of off-the-shelf ornaments and gift items is not suitable. Likewise, we no longer appoint Stockists who work in consignment stalls within antiques centres.

Knowledge of style is essential – a Stockists’ shop should be stylish and offer inspiration. Painted furniture should be curated and work with other items in the shop. We are keen to embrace a wide variety of design styles. Annie Sloan Stockists’ shops are all individual and we love that each one has its own style.

Sharing knowledge and educating is a major part of the Annie Sloan brand; Stockists must be keen and able to run workshops and demonstrations for their customers. Stockists need to engage with their customers and be accessible to them – a shop must have conventional shop opening hours and a team that are trained to give advice and provide knowledge. All Stockists should actively use Social Media and should understand the importance of doing so. We have a very strong relationship with our Stockists and spend a lot of time supporting them and helping them to grow.

Passion for our products and what they can offer is something that we look for in all our Stockists. We consider many factors when looking at prospective Stockists, including geographical location, and proximity to existing stockists.  

The Key Requirements to Become an Annie Sloan Stockist:

  • You must have an independent retail location
  • Your shop must be open and trading in order to be considered. Applications lacking an address will not be considered. 
  • Your shop must not sell any other paint brands. 
  • You must be able to accept the first order of a full complement of stock, and we ask that stockists maintain minimum levels of stock at all times. 

How to apply

If you are interested in becoming an Annie Sloan Stockist, please send an email to the relevant Distributor from the list below. If your country does not appear in our list, please email your enquiry to

Choose your region from the list below:


For Southern Africa:
Simon Glaister at Annie Sloan South Africa


For Japan:
Shiro Ito at Annie Sloan Japan


Apply via

New Zealand:
Apply via


For anywhere not referenced please contact the UK office below. 

Marcela Mulser at the Phantasy Home:

Patrick Poels at Vintage & Wood:

Kiril Stanoev at Vintage Room:

Kadri Vilen at Vintagechick:

Christel Holmlund at Måla & More:

Astrid Mora:

(North and East) Ulrike Conradi at Friesenherz:
(South) Sonja Salvat-Thymian:

Elsa Kopassi at Wood Picker:

Eniko Szendrodi at Nemiskacat: 

Laura Maffei at Au Chineur:

Northern Ireland:
Jill Bennett at Dandelion Lane:

Republic of Ireland:
Margaret Corscadden at Twenty Six:

Latvia and Lithuania:
Kadri Vilen at Vintagechick:

The Netherlands:
Paulien Westerhof at Annie Sloan Europe:

Monica Gawinecka:

Annie Sloan Interiors:

Melinda Puskai at Allmycrafts:

Maksim and Viktoria Sotskov:


Maria Carrero Ruiz at 149 Gandara Street:  

Sweden & Norway:
Sarah James Larsson at Storegården:

Vikki Sparkes at Bateau Rouge:

Meltem Arslan Bal at Dama Vintage:

United Kingdom:
Annie Sloan Interiors:


If you are interested in becoming a stockist in the Middle East:
Clews Everard at Sununu Muscat:


Apply via

United States:
Apply via

The Annie Sloan store and stockist databases are localised to the regions we supply. Please confirm that the following region is correct for you.