Annie Sloan Launches New Colour Collection

Welcome to my new collection of colours for 2025. The collection includes two colours I have wanted to bring out in Chalk Paint for a long time – dramatic reddish-purple Tyrian Plum and Canvas, my perfect warm neutral – together with three new shades inspired by my travels and art history: barely-there blush-toned Rococo White, soft muted Jaipur Pink and bold and bright Sandalwood Red.
Whilst I didn’t plan them as a collection, these five colours all work beautifully together because they all have warm undertones. I have always been obsessed with pinks from around the world – from the bold colours of Mexico to the dusky tones of India through the soft pretty pastels of Scandinavia.
Use the brights in this collection to add an eye-catching pop of colour or use the neutrals for a sophisticated elegant look.
Tyrian Plum
Tyrian Plum is a wonderfully sophisticated earthy dark reddish-purple colour with real warmth and depth.


Canvas
Canvas is a putty-tinted beige, named after the colour you will find on a painter’s canvas. A perfect neutral.

Jaipur Pink
Jaipur Pink is a dusty earthy pink with a softness to it. It has the look of traditional plaster – slightly dirty and muted with a timeless olde-world quality.

Rococo White
Rococo White is the softest white with a touch of Antoinette to give it just a hint of pink. It a pretty neutral white that’s delicate and pretty.

Sandalwood Red
Sandalwood Red is a bright, lively colour that sits somewhere between pink and red. It’s a strong dramatic shade of coral.

