Annie Sloan holding a flower in front of a wall painted in Piranesi

About Annie Sloan

Annie Sloan invented her revolutionary furniture paint, Chalk Paint®, in 1990 and hasn’t stopped refining and improving her formula since. She is widely considered one of the world’s leading authorities in paint, colour and style.

Nobody is better qualified to invent and manufacture Chalk Paint®. Annie’s first book, The Complete Book of Decorative Paint Techniques, was published in 1988. Since then she has published 26 books on paint effects, colour and Interior Design.

The invention of Chalk Paint® resulted from Annie’s need for a paint which could be used to achieve endless decorative effects – and quickly. Chalk Paint® satisfies that brief perfectly, as it can be applied to wood, glass, metal, brick and even laminate, left to dry, and then waxed within one day. This helped to accommodate for Annie’s busy lifestyle as a working mother to three boys.

In 2021, Annie introduced her Wall Paint. Following years of research, extensive trials and independent testing she’s perfected the formula. Combining premium pigments with Annie’s in-depth knowledge of the history of interiors and the practicality of an easy to use, durable, wipe-clean, finish means that Wall Paint by Annie Sloan offers all your walls could ask for and more.


Annie Sloan painting a melamine bed using Chalk Paint furniture paint BHF
Annie Sloan sketch book with Chalk Paint furniture paint

Annie’s high standards and hard-earned experience as a furniture painter, inventor, and businesswoman ensure that Chalk Paint® remains the best way to transform your furniture and your home. Annie uses Chalk Paint® on a daily basis and her exacting requirements guarantee an industry-leading standard.

These same rigorous standards apply to Wall Paint by Annie Sloan, as well as Annie’s fabrics and all the tools and accessories Annie Sloan Interiors offer.

Annie Sloan is one of “Britain's most influential female designers.” - The Telegraph (UK)

Annie's background

Annie trained as a fine artist for seven years and turned to decorative work after graduating university in the mid-1970s. Annie’s remit included anything from sympathetic, deliberately undetectable restoration work to painting head-turning murals in houses as commissions; often using her own home-made paint. By 1987, Annie had written the phenomenally successful book The Complete Book of Decorative Paint Techniques, which is considered to be the industry bible on the subject.

In 1990, frustrated and unable to find paints equal to her requirements, Annie partnered with a Belgian factory to produce and sell the paint she had been home-making on a large scale. It was revolutionary. Chalk Paint® became a global phenomenon and still is to this day. In 2000, Annie set up a shop in Oxford to showcase Chalk Paint®, host workshops, and offer interior design services. In October 2021, Annie Sloan Interiors introduced their premium range of 32 Wall Paint colours. Annie now has almost 1,500 Stockists, all independent stores showcasing Chalk Paint® and running Workshops – just as Annie herself once did.

Annie lives and works in Oxford with her husband David who runs the business with her, while her second son of three Felix is the Brand Director. Born in Australia to a Scottish father and a Fijian mother, Annie came to England to a farming life in Kent when she was ten years old. With spells in Southern Africa and connections to France, Cuba and the US, Annie describes herself as a “citizen of the world.” Annie has three sons and has lived in Oxford for the last few decades.

Annie Sloan creating a two colour distress look on a chair using Chalk Paint® furniture paint in Aubusson Blue
“Annie Sloan has been a household name in interior design since 1990” - Elle Decoration

Annie's values

Annie Sloan is proud to support local businesses all over the globe. It is hugely important to Annie that she continue championing small business owners and their independent shops. Annie hopes to help preserve the individuality of our shopping high streets, in the face of homogenous world domination at the hands of faceless corporations.

That’s why you’ll find Chalk Paint® in individually ran shops across the globe.

All Annie’s Stockists are trained by Annie herself in the Annie Sloan method, and she’s proud to say each one is special in its own way. Annie Sloan Stockists are equipped with the expertise, passion, and dedication to help you on your way to creative fulfilment, to making your home completely your own, and to enjoying the process throughout!

Chalk Paint® furniture paint by Annie Sloan in Lem Lem being mixed

The Chalk Paint Story

“Annie Sloan's paint will transform even the drabbest bunker into a haven.” – World of Interiors

Read more



Chalk Paint